Merchandising Ecommerce organized, gifts and highlighting products that maximize returned.
The world’s leading electronic trading markets offer strong merchandising lessons for traders great and small. From the dense networks of Amazon to the Etsy lifestyle collection, these pages show how merchandising can lead shoppers and drive sales.
For this purpose, this month, I have taken Screenshots on the 10 marketplace home pages and used artificial intelligence to find common peculiarities of merchandising.
An anchor with a clear value
The highest markets make discounts, volumes and price points immediately visible to control conversions. I watched many such signals, for example:
- “From $ 10”, “up to 20% discount” and a similar language of value.
- DEAL grid function, daily savings and limited promotions.
- Emphasize Gold Multi-Boy offer packages.
| Marketplace | Clear price points | Implicit social evidence | Product slots | Banner’s ratio to the product | CTA density |
|---|---|---|---|---|---|
| Amazon | Yes | Yes | 74 | Scales | High |
| eBay | Yes | Some | 66 | Heavy product | Medium |
| Walmart | Yes | Yes | 80 | Scales | High |
| Etsy | Some | Yes | 55 | Heavy Banner | Low medium |
| Target | Yes | Some | 70 | Scales | High |
| Wayfair | Yes | Yes | 80 | Heavy product | High |
| Overstock | Yes | Some | 40 | Heavy Banner | High |
| Dealer | Yes | No | 70 | Heavy product | Low |
| Stockx | Yes | Yes | 90 | Heavy product | Medium |
| Newegg | Yes | Yes | 90 | Heavy product | High |
On Walmart’s homepage he promoted a large and color block “Sandals for FAM, of $ 10” Banner quotes Reebok, prominent brand, probably $ 10 can be lower than they expect shoppers.
Walmart’s Home Page Banner quotes Reebok, a prominent brand.
Setting the starting point with a lower Toha point helps Walmart to draw attention to this banner and the products it refers to. Stockx used has a simple label, “under the retail price” to anchor the attention and value of communication.
The Stockx label, “under the retail price”, anchors attention and communicates value.
To signal the value, the Newegg uses a combination of banners and sales shops, each of which indicates a “shell shocker”.
The Newegg homepage shows several valuable anchors near the peak.
Several markets that have prevented social evidence from phrases such as “best”, “favorite” and “trends” to indicate value to other shoppers.
Many shoppers are likely to scan the home pages of electronic trading only looking for these signals of signals that correspond to the intention and product selection. Smaller traders can also use such tactics by adding price denials on the category website using badges such as “Best Seller” and supporting offers with limited time.
Topics and Collections
The leading marketplace organizes products according to the season, lifestyle or opportunities thanks to their large Sku Cougtes. For example, Stockx and NEVEGG had 90 products on their home pages. Even OverStock, the market with the smallest homepage products, had 40.
| Marketplace | Thematic group | Seasonal levance | Product slots |
|---|---|---|---|
| Amazon | Yes | Yes | 74 |
| eBay | Yes | Meek | 66 |
| Walmart | Yes | Yes | 80 |
| Etsy | Yes | Light | 55 |
| Target | Yes | Yes | 70 |
| Wayfair | Yes | Yes | 80 |
| Overstock | Yes | Yes | 40 |
| Dealer | Yes | Minimum | 70 |
| Stockx | Yes | Light | 90 |
| Newegg | Yes | Yes | 90 |
For example, Mercari had relatively few groups of product categories that serve as secondary navigation and can easily be returned to shoppers.
Mercari category groups are the second form of navigation, easy to adapt.
Target had several seasonal sections on the homepage, including one dedicated to July, while Wayfair included a banner promoting products for university students.
Target represented seasonal collections.
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Back-to-school (or college) is another topic that encourages shoppers such as this example from Wayfair.
Themes and collections have several advantages of merchandising.
- Align with shopping behavior. Consumers often buy for occasions (eg back-to-school) or needs (establishment of a home office). Themes are synchronized with the motivation of the real world.
- He encourages shoppers to buy more. Collections help shoppers who might need a carpet that corresponds to the sofa, shoes to complement the outfit, and a set of red, white and blue Holling pliers to look with the fourth July.
- Reduce the decision tired. Some traders believe that thematic groups minimize cognitive loads. Instead of dozens of isolated SK, shoppers see cohesive options.
Merchandising with topics and collections causes the site to feel curatorial and helpful and lead shoppers from browsing to shopping.
Buyer
The third insight from these Marketplace homepage is to consider the destination shoppers.
For example, Newegg organizes its 90 domestic product slots in the ranks of six items. MerchalDand price-kicked is working for shoppers who are ready to shop now.
NEVEGG shows a wide range of products that correspond to interesting customers.
Compared to Newegg, Etsy’s homepage focuses on thematic groupings and inspiration about lifestyle. The design is feminine. Merchanderrander focuses on shoppers to discover the discoveries who go through ideas.
The Etsy’s homepage is relatively inspiring and promotes viewing.
Amazon’s homepage continued with both collections and (dense) product networks. And more than other marketplaces, Amazon has adapted the page to match the buyer. Personalization is one of the most effective ways to convert shoppers. Smaller shops can also use personalization tools to imitate the Amazon approach.
Amazon dense offer grids of personalized objects.
More inspiration
My study revealed three action ideas for merchandising: to prove value, organize topics and intention to answer. Yet traders can get much more from walking along the virtual streets of the most successful shops on the Internet.